Design Strategy  The combined logos (AT&T and Pioneers) are designed as a read-through --- meaning . . .
As you read from left to right you see --- AT&T Pioneers – A Volunteer Network
Supporting the AT&T Pioneers Brand  In an effort to support the Pioneers Brand, we intend to execute the correct and
consistent use of the Pioneers Signature. The objective is to give the Signature the appropriate balance and prominence, ensuring
the proper application of the new Pioneers Signature (logo) across the various groups that make up the Pioneers Family.
Value Proposition  -  What it is - Why it matters
Brand Pillars  What We Do --- Why we do it --- How we do it
Three Part Pioneer Logo (Signature)  The signature has three components: the spark symbol, the Pioneers logotype and the
descriptor ‘a volunteer network’. These three components are carefully drawn pieces of artwork and should never be redrawn or altered.
Chapter / Council / Club Logo (Signature)
Samples
    Pioneers councils and chapters can associate their names with the AT&T Pioneers logo as outlined in the examples
Use of Pioneers Logo (Signature) Only  The guidelines provides direction for use and application of the Pioneers logo
and with each of the Pioneers Sponsor groups. --- As a sponsor group we will ALWAYS use the combined AT&T Pioneers logos
Flyer, Apparel, Business Card, Newsletter, Stationery, Banner, Email Announcement, Fax Cover Sheet,
Fundraising, Letterhead, Promotional Item, Project Ad, Sew-on Label, Stick-on Label, Press Release, Tote
Bag, Pencil, Video, Agenda, Sign, Card, Plaque, Advertisement, Book, Website and more
Below are a few examples of submissions approved through the submission process.
All AT&T Branded merchandise and any usage must be approved through the AT&T Brand Center as
stated in the AT&T Code of Business Conduct. Before an AT&T name or brand may be used, always obtain
explicit authorization from the AT&T Brand Center.
Welcome to the AT&T Pioneers Brand Support page
Your One Stop Shoppe for Branding Information
Avery Label Style 3 x 10 (5160 Style)

Avery Label Style 2 x 10 (5161 Style)
If you have additional questions or comments, please contact Erica Maese at erica.maese@interbrand.com
Guidelines/Helpful Tips to understand our objectives
We are now called AT&T Pioneers – A Volunteer Network or the AT&T Pioneers.

AT&T and the Pioneers have a co-branded relationship that is equal – as both brands bring the same amount of
equity to the marketplace.  To build this brand, we must ensure that our brand is communicated and delivered
clearly and consistently. It’s the first way we connect to our customers/volunteers, and it’s important that we use
them correctly everywhere they appear.  So you will always see the AT&T brand and the Pioneer brand together
as one entity – one organization.  And, it is preferred to always use the “horizontal logo” instead of the “vertical
logo”.

To preserve the integrity of the AT&T and Pioneer Logo, we should use it correctly and consistently in every
application. Please do not alter, distort or redraw the Logo in any way.  Follow the guidelines on this page as
written.

Brand names are considered “Intellectual Property” – and AT&T and the Pioneers have the legal right to ensure
that others may not use it without specific permission.  Remember, every single usage of the AT&T and Pioneer
Logos must be approved by the AT&T Brand Center.

We all have the responsibility to ensure that our Pioneer units uphold our reputation for integrity and follow the
established guidelines for the correct and consistent use of the AT&T Pioneers Logo and Brand.
Never market or sell any intellectual property without written authorization from the Legal Department.
It’s imperative that all AT&T Pioneers follow the AT&T and AT&T Pioneers Branding procedures
AT&T Branded merchandise must be purchased through Zorch International, Inc.
This page includes a wealth of information that is intended
to assist you with the correct and consistent use of the
AT&T Pioneers Logo (Signature) and Brand!
Flyer
Word Doc
This new method is as easy as becoming a Registered User of the AT&T Brand Center and following the
Brand Approval Management submission process.

If you aren't a Registered User of the AT&T Brand Center, then follow the instructions –
ABC_RegisterNow.pdf.  Both employees and retirees are eligible to register.

Once you have become a Registered User, you are ready to submit items for approval.  

Fill out the online Brand Approval Management Submission Form and upload your copy of
AT&T Pioneer Project/Job/Media file for approval.

Please see the  ABC_SubmissionForm_Instructions.pdf for more help.
    Never distort a logo or image
Brand Standards for Local Sponsors  Standards to follow while assisting local sponsors with the proper use of the AT&T Pioneers logo